The insights between your customer and you is through personalization & automation

The insights between your customer and you is through personalization & automation

2X

more leads are created using automation versus using blast email software

67%

of B2B marketers say they see at least a 10% increase in sales opportunities through lead nurturing

64%

of marketers say they saw the benefits of using marketing automation within the first six months of its implementation

Think about a sales conversation. You listen, ask insightful questions, then educate and recommend specifically on what you’ve learned. Your digital marketing can and must do the same – provide a personal, insightful opportunity that’s specific to each person engaging with you.

One size fits all doesn’t cut it for you or your customers. As your customer or prospect is increasingly in command of the sales and buying journey, it’s essential that we respond by personalizing their experience with us. We’re wasting their time and ours if we’re not connecting our unique story with their unique needs, interests, and preferences while developing meaningful, actionable insights into who our customers are, how they’re engaging with us and how we can grow relationships with them. This means email connections that are aware of their experiences and preferences with us and even web experiences that know them by name and react with tailored messaging based on why they might be visiting.

Marketing automation uses software to keep an eye on how our customers are engaging with us and guides them appropriately into a deeper relationship with relevant content. Automation can initiate actions based on things customers are doing like visiting a webpage, making a download or opening an email. The more our customer does, the more refined and specialized our response to their journey can be. We can automatically send them related materials, ask if they have any questions, or alert a sales rep to well qualified possibilities.

I’m a certified marketing automation expert, and I can help you create a powerful and sophisticated automation process for generating more leads and nurturing those you have.

Want to talk about it?

Everything awesome starts with a conversation. No pressure, easy, and all about you.