If your organization is struggling to define the practical, actionable impact of your marketing initiatives and make smarter business decisions about marketing, this powerful resource is for you.
Lesson 1: You Don't Sell What You Think You Sell 3 min read: Keys to understanding a critical difference between you and your customer.
Lesson 2: The Real Reasons Marketing Isn't Making You Money About a 5 minute read. The 3 things you have to consider about your marketing/sales processes to improve performance.
Lesson 3: How YOU Might Be Preventing Marketing Success Around a 4 minute read. Some specific ways you can improve executive buy-in and support for marketing by changing some behaviors. Separate tracks for Marketing Pros, Sales Pros and Executives
Lesson 4: Take Command Of Your Performance About a 5 minute read: Let's look honestly at the skills and capabilities you're bringing to your team, your organization, and your profession and chart a course to extraordinary. Separate tracks for Marketing Pros and Sales Pros/Executives
Lesson 5: How to Connect With EVERY Customer Through Content About a 5 minute read: Let's look at how to approach content marketing with a unique modern funnel that works from your customer's perspective.
Lesson 6: Assessing Your Website's Potential For Performance About a 5 minute read: I'm going to guide you through a quick and dirty "soft-audit" of your website experience to see how it's performing for you.
Lesson 7: Perfecting the Handoff to Sales About a 5 minute read. We talk about how sales and marketing can better connect on the customer and process so your modern marketing machine is running at high speed and full strength!