My FREE ebook Create Your Best Customer will help you go beyond just defining your best customer, teaching you the essential concepts and powerful tactics to actually create them. Master the 3 essential components to your buyer and learn to command the buying journey – get instant access right now.
Average revenue increase when an organization (brand) presents itself consistently
Of consumers say shared values are the primary reason they have a relationship with a company
Of consumers expect companies to know them and help them discover solutions
1 Day Immersive Workshop
Through an experiential, 6 hour interactive and on-premesis guided discovery workshop with your team we’ll characterize and personalize you ideal customer, specify what you do (and how) that aligns with their needs, then position a fit between the two to drive your entire marketing engine.
This goes deeper than building a persona – we’ll get to know what makes your customer tick, what frustrates them and what delights and surprises them. Then we can can strategically shape an approach that’s specifically suited to engage them.
The outcomes of this workshop include detailed analysis, recommendations, themes and more that impact your branding, value proposition, marketing and sales strategies. Your teams will have a structured resource to reference when writing web copy, ads, sales emails and anything else that helps share your message. You’ll set the stage for everything else in your modern marketing engine to run more smoothly and quickly.
Virtual 2-day Workshop
This powerful workshop encapsulates the best of the Immersive workshop with the flexibility of virtual delivery – we’ll meet together online. Over two days, we’ll meet for three hours each day. Two hours are guided discovery with one hour dedicated to your empowered team building their own analysis with my coaching and feedback.
Not Really Rocket Science can launch your Modern Marketing Engine with the support of a full service creative agency. See our complete list of services to explore the potential.
Personas & Buying Journey
Web Design & Development
Speak • Present • Teach
I welcome an opportunity to speak to your organization, sales or marketing teams, digital or marketing professionals, or in a webinar or video interview. I can speak, present, or teach for 30-90 minutes and can be as structured or unstructured as is appropriate.
keep reading for Topics I cover
- Understanding Your Story and Who Cares: The Heart of Marketing
- Creating Your Best Customer: Attracting More Loyal, Engaged, Profitable Customers
- Commanding The Buying Journey: Tactics and Practices To Delight and Drive Your Customer
Not Really Flight School is the perfect destination for small marketing teams, small businesses, solopreneurs, or consultants to learn to build their own Modern Marketing Engine. On-demand and at-your-own-pace, I personally teach, guide, and coach you through the exact concepts, philosophies, practices, tactics and actions that I apply to all my clients.
The Customer Cultivator: Crafting Your Best Customer
Clear concepts and actionable, practical tactics to transforming your marketing and sales through knowing and nurturing your best, most profitable and loyal customers.