Marketing Identity

Telling your story to people who care.

Marketing Identity

My FREE ebook Create Your Best Customer will help you go beyond just defining your best customer, teaching you the essential concepts and powerful tactics to actually create them. Master the 3 essential components to your buyer and learn to command the buying journey – get instant access right now.

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Average revenue increase when an organization (brand) presents itself consistently

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Of consumers say shared values are the primary reason they have a relationship with a company

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Of consumers expect companies to know them and help them discover solutions

You need my help if:

N

You’re not attracting enough new leads

N

I asked five people in your organization to describe your perfect customer, I’d get five different answers

N

Brand? What brand?

N

Your marketing and brand messages are random, lacking strategy, and not getting results

N

You know you need to improve your marketing but you don’t know where to start

N

You’re thinking of a product or service and want to succeed quickly

Let’s do this.

The first and most important thing to do when taking a close look at your marketing isn’t to write blogs or put up billboards or hire a skywriter. It’s to figure out your story and your audience. If you can’t clearly and consistently tell people who you are and what you’re about, people simply won’t connect with you.

Crafting your Marketing Identity is the first, most essential element in the Modern Marketing Engine. It requires you to understand the pain your customers are experiencing and the pleasure they seek, and how your products and services relieve pains and create delight. Your Marketing Identity starts where these two aspects overlap.

Services

1 Day Immersive Workshop

Through an experiential, 6 hour interactive and on-premesis guided discovery workshop with your team we’ll characterize and personalize you ideal customer, specify what you do (and how) that aligns with their needs, then position a fit between the two to drive your entire marketing engine.

keep reading

This goes deeper than building a persona – we’ll get to know what makes your customer tick, what frustrates them and what delights and surprises them. Then we can can strategically shape an approach that’s specifically suited to engage them.

The outcomes of this workshop include detailed analysis, recommendations, themes and more that impact your branding, value proposition, marketing and sales strategies. Your teams will have a structured resource to reference when writing web copy, ads, sales emails and anything else that helps share your message. You’ll set the stage for everything else in your modern marketing engine to run more smoothly and quickly.

Virtual 2-day Workshop

This powerful workshop encapsulates the best of the Immersive workshop with the flexibility of virtual delivery – we’ll meet together online. Over two days, we’ll meet for three hours each day. Two hours are guided discovery with one hour dedicated to your empowered team building their own analysis with my coaching and feedback.

Agency

Not Really Rocket Science can launch your Modern Marketing Engine with the support of a full service creative agency. See our complete list of services to explore the potential.

Branding

 

Graphic Design

 

Personas & Buying Journey

 

Videography

 

Web Design & Development

 

Speaking

Speak • Present • Teach

I welcome an opportunity to speak to your organization, sales or marketing teams, digital or marketing professionals, or in a webinar or video interview. I can speak, present, or teach for 30-90 minutes and can be as structured or unstructured as is appropriate.

keep reading for Topics I cover
  • Understanding Your Story and Who Cares: The Heart of Marketing
  • Creating Your Best Customer: Attracting More Loyal, Engaged, Profitable Customers
  • Commanding The Buying Journey: Tactics and Practices To Delight and Drive Your Customer

Courses

Not Really Flight School is the perfect destination for small marketing teams, small businesses, solopreneurs, or consultants to learn to build their own Modern Marketing Engine. On-demand and at-your-own-pace, I personally teach, guide, and coach you through the exact concepts, philosophies, practices, tactics and actions that I apply to all my clients.

The Customer Cultivator: Crafting Your Best Customer

Clear concepts and actionable, practical tactics to transforming your marketing and sales through knowing and nurturing your best, most profitable and loyal customers.

Ready to fly? Or not quite sure if you need help with your Marketing Identity? We can figure it out together. It starts with a simple conversation. No pressure, no hassle, easy and all about you.

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Hello From Not Really Mission Control

 

Interested in working together? Let's talk about it!

Chris Bintliff & Not Really Rocket Science

Not Really Rocket Science is a modern approach to marketing, business building, salescraft and storytelling that emphasizes the reach and impact of digital strategies through the lens of building stronger customer relationships. I use my 20 years of career experience in digital strategy to help companies keep it simple by introducing concepts, practices and processes that are the framework for great ideas, design, technology and creativity to help drive business results.

Not Really Flight School

The Automated Consultant

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  • What's most on your mind?
  • This field is for validation purposes and should be left unchanged.

Chris Bintliff & Not Really Rocket Science

Not Really Rocket Science is a modern approach to marketing, business building, salescraft and storytelling that emphasizes the reach and impact of digital strategies through the lens of building stronger customer relationships. I use my 20 years of career experience in digital strategy to help companies keep it simple by introducing concepts, practices and processes that are the framework for great ideas, design, technology and creativity to help drive business results.

Not Really Flight School

The Automated Consultant