The story between your customer and you is Marketing Identity

The story between your customer and you is Marketing Identity

23%

Average revenue increase when an organization (brand) presents itself consistently

64%

Of consumers say shared values are the primary reason they have a relationship with a company

48%

Of consumers expect companies to know them and help them discover solutions

If you can’t clearly and consistently tell people who you are and what you’re about, people simply won’t connect with you. The first and most important thing to do when taking a close look at your marketing isn’t to write blogs or put up billboards or hire a skywriter. It’s to figure out your story and your audience.

I can help design your Marketing Identity. Through an immersive, interactive guided discovery workshop with your team we’ll uncover the fit between who your ideal customer is and why, aligning their needs to your solutions. This goes deeper than building a persona – we’ll get to know what makes your customer tick, what frustrates them and what delights and surprises them so we can strategically shape an approach that’s specifically suited to engage them.

The outcomes of this workshop include detailed analysis, recommendations, themes and more that impact your branding, value proposition, marketing and sales strategies. Your teams will have a cheat sheet to reference when writing web copy, ads, sales emails and anything else that helps share your message. You’ll set the stage for everything else in your modern marketing engine to run more smoothly and quickly.

Want to talk about it?

Everything awesome starts with a conversation. No pressure, easy, and all about you.