You’re on the launch pad.
Let’s get ready to fly.

I’ve really enjoyed our conversations so far and I’m working on the next steps to our flight plan! In the meantime, based on what you’ve shared with me I’ve curated some resources that I think you’ll really enjoy. Between now and our next conversation, go ahead and download these free resources and read some posts that I think you’ll find valuable. Please reach out with any questions – talk to you soon!

Go Beyond Personas

Learn how to see and seek your customers from a brand new perspective. Do more than just define your ideal customer and start creating them by first understanding unique attributes your customers share.

Align Your Ideas

Most small businesses take a try-it-and-see approach to marketing tactics. This Strategic Imperatives worksheet will help you align your marketing to the business goals you’re trying to achieve.

Craft the Experience

Too many websites offer information when users want transformation. Learn some of the essential elements of what goes into a high performance lead generating website that works for you.

Make Your Content Purposeful

The stuff you share that helps people understand or solve a problem is your content. Aligning what you share to your customer’s buying journey helps you nurture them and their relationship with you – my CARE Funnel will help.

Personalize Your Marketing

Every prospect and customer is unique. Personalizing your approach through marketing automation helps you develop the most relevant messaging for their needs. Learn more about personalization and automation.

Simplify and Amplify

Many small businesses, coaches and consultants are missing easy opportunities to delight their customers while also relieving the burdens of boring, repetitive administrative tasks. See how automating processes can impact you and your customers.

The Best Pottery Studio In Town

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- Rakib Hasan

Understanding Lead Magnets

https://youtu.be/VTHMqi3Tnuk Quick refresher on the CARE Funnel, my modern marketing funnel to help drive your content strategy. At the top of the funnel is your Clueless but Curious audience. These are people who want to engage with you anonymously. They like to read...

Designing a High Performance Landing Page with Leadpages

https://youtu.be/EJhT7nXU3GU This post describes details of a larger discussion about building a high performance digital marketing funnel. I encourage you to check out the longer video and post here. Leadpages is a user-friendly, easy-to-use tool for creating...

How To Use Video On Your Website: When, Why, How

Periscope. Facebook Live, Snapchat and Instagram video. Why are all the cool kids turning to video? Because it’s incredibly captivating, and is becoming the content of choice for many of us. On Instagram, the time people spent watching video increased by more than 40%...

Understanding Lead Magnets

https://youtu.be/VTHMqi3Tnuk Quick refresher on the CARE Funnel, my modern marketing funnel to help drive your content strategy. At the top of the funnel is your Clueless but Curious audience. These are people who want to engage with you anonymously. They like to read...

The Modern Marketing Funnel: Introducing the CARE Funnel

This post is largely borrowed from Lesson 6 of my Marketing That Makes Money free email course. You've maybe heard me say before that for me, the definition of marketing is to tell your story to people who want to hear it. We need to expand that definition to talk...

Using the 3 Modes of Persuasion to Tell Your Marketing Story

https://youtu.be/LZOIobMNkr4 Aristotle said: Of the modes of persuasion furnished by the spoken word there are three kinds. The first kind depends on the personal character of the speaker; the second on putting the audience into a certain frame of mind; the third on...

Understanding Lead Magnets

https://youtu.be/VTHMqi3Tnuk Quick refresher on the CARE Funnel, my modern marketing funnel to help drive your content strategy. At the top of the funnel is your Clueless but Curious audience. These are people who want to engage with you anonymously. They like to read...

Using the 3 Modes of Persuasion to Tell Your Marketing Story

https://youtu.be/LZOIobMNkr4 Aristotle said: Of the modes of persuasion furnished by the spoken word there are three kinds. The first kind depends on the personal character of the speaker; the second on putting the audience into a certain frame of mind; the third on...

5 Things Executives Should Know About Marketing to Improve ROI

I don't see a lot of Presidents or CEOs that have come up through the ranks of having previously been an amazing Chief Marketing Officer. Most leadership in companies come up through sales. Sales, at least conceptually, is well understood. It's easy and appropriate to...

Marketing is Telling a Better Story

https://youtu.be/E7o_fLU5tKg Significant Objects is "a literary and anthropological experiment devised by Rob Walker and Joshua Glenn, demonstrated that the effect of narrative on any given object’s subjective value can be measured objectively." It's a pretty...

Starting Smart: Ask the Right Marketing Questions

https://youtu.be/BPAB8mvCI7g Last year I was on a beach in Florida that was shared, a mile or so down, by legions of college students on spring break. Occasionally an airplane would fly by, hugging the shoreline, towing a huge advertising banner. Here’s one for a...

3 Easy Ways to Start Personalizing Your Digital Marketing

https://youtu.be/Q0gEqsNSVXk   Personalizing the digital experiences of your customers, prospects and audience is crucial to both understanding your customer and helping them feel understood. In understanding your customer, you build multiple layers of insight into...

3 Easy Ways to Start Personalizing Your Digital Marketing

https://youtu.be/Q0gEqsNSVXk   Personalizing the digital experiences of your customers, prospects and audience is crucial to both understanding your customer and helping them feel understood. In understanding your customer, you build multiple layers of insight into...

Inside a High Performance Marketing Funnel

https://youtu.be/FfGHIF282kI This is a large, broad overview of several different components of a high performance digital marketing funnel. I've broken this funnel down into different components and speak more specifically about each in the following posts - I...