For marketing to be effective, it has to help your buyer command their own journey, which is how today’s customer prefers to engage. Web content, blog posts, digital advertising, even brochures, mailers, or trade show materials should be carefully considered with your customer in mind. Without this perspective and purposeful execution we can waste time and resources with content that doesn’t help our audience or works too hard for the wrong audience.

I can help you develop a content strategy that aligns the things you share with the right person and according to their unique buying journey. Existing customers have different needs than a person first researching or exploring a problem. And people looking for specific answers are looking for something different than those that just kicking some tires. Great marketing requires meeting people exactly where they are with compelling thoughts, ideas, and resources that build relationships and create business potential.

Outcomes of this consultation include a Core Statement to act as the guiding strategic beacon for all your content, a content creation guide aligned to my CARE Funnel to easily roadmap all of your efforts, alignment of content strategies to KPI reports, and access to multiple online learning resources coming soon that can teach your teams the essentials that they didn’t know they didn’t know about crafting powerful content.