Content Strategy
messaging with meaning to make your marketing move
Content Strategy
more leads are generated for companies that publish 16 monthly blog posts than those that publish 0-4 monthly posts
%
of B2B marketers say their organizations are effective at content marketing
%
of B2B buyers want content with more input from industry thought leaders
You need my help if:
You’re not sure what content strategy is, so you probably don’t have one
You’re blogging, vlogging, doing newsletters and other communications without a sense of overall marketing strategies
You don’t know what kind of stuff to create or why it matters
You’re on a treadmill of content creation – doing lots of work but not getting anywhere
You’re not sure how blogs, videos and other content connect to creating new leads and business opportunities
Your website isn’t generating any leads
Let’s do this.
If your website is the rocket, content is your propulsion. Content is the stuff you share that your audience cares about – words, pictures, videos, PDFs, white papers, resources, podcasts. A content strategy involves purposefully creating the right kinds of stuff at the right time for the right people for the right reasons.
Done strategically, the content you create is aligned with the problems your audience is trying to solve or understand. Done well and as part of the Modern Marketing Engine, your content has the power to capture the interest of people who are just curious and nurture them all the way to sharing a powerful testimonial as a satisfied customer.
Services
Virtual 2-day Workshop: Content for conversion
Together with your content or marketing team, we’ll spend three hours a day for two days in a screenshare virtual meeting. In these powerful sessions we’ll develop a keen sense of your audience and the mission they’re on, identify the strategic imperatives your content should satisfy, create a Content Compass Statement to drive and guide your content, and finally chart a specific content roadmap for you to start creating impact.
Agency
Not Really Rocket Science is a full-service creative agency ready to drive your Modern Marketing Engine with meaningful content.
We can lead or support your content strategies, creative, publishing, measurement and execution. See our complete list of services to see how Not Really Rocket Science can make an impact for you.
Copywriting
Blogging
Webinars
Graphic Design
Infographics
Podcasting
Videography
Social Media
Speaking
Speak • Present • Teach
I’d love to speak to your organization, executives, sales or marketing teams, digital or marketing professionals, or in a podcast, webinar or video interview. I can speak, present, or teach for 30-90 minutes and can be as structured or unstructured as is appropriate.
keep reading for Topics I cover
- How to Craft Your Content for Conversion: From Clueless to Engaged
Ready for a content strategy that converts? Or not quite sure what your content needs or where to start? We can figure it out together. It starts with a simple conversation. No pressure, no hassle, easy and all about you.
Hello From Not Really Mission Control
Interested in working together? Let's talk about it!
Chris Bintliff & Not Really Rocket Science
Not Really Rocket Science is a modern approach to marketing, business building, salescraft and storytelling that emphasizes the reach and impact of digital strategies through the lens of building stronger customer relationships. I use my 20 years of career experience in digital strategy to help companies keep it simple by introducing concepts, practices and processes that are the framework for great ideas, design, technology and creativity to help drive business results.
Chris Bintliff & Not Really Rocket Science
Not Really Rocket Science is a modern approach to marketing, business building, salescraft and storytelling that emphasizes the reach and impact of digital strategies through the lens of building stronger customer relationships. I use my 20 years of career experience in digital strategy to help companies keep it simple by introducing concepts, practices and processes that are the framework for great ideas, design, technology and creativity to help drive business results.
