Understanding Lead Magnets

Understanding Lead Magnets

Quick refresher on the CARE Funnel, my modern marketing funnel to help drive your content strategy. At the top of the funnel is your Clueless but Curious audience. These are people who want to engage with you anonymously. They like to read your blogs or watch your...
What is Flash and why should you care?

What is Flash and why should you care?

Flash is a proprietary technology Flash is a technology owned by a Adobe, the same company that owns products you’ve probably heard of like Photoshop and Illustrator. Flash’s history involves being primarily an animation tool, then becoming a powerful...
6 Steps to a Better About Page

6 Steps to a Better About Page

Your About page should be working for you. Often small businesses aren’t sure what to do with the About page, or even what its purpose is. As always, when we lack strategy with our content, we waste the opportunity our web visitors are giving us to introduce...