Marketing is Telling a Better Story

Marketing is Telling a Better Story

Significant Objects is “a literary and anthropological experiment devised by Rob Walker and Joshua Glenn, demonstrated that the effect of narrative on any given object’s subjective value can be measured objectively.” It’s a pretty fascinating...
What is Your Marketing Identity?

What is Your Marketing Identity?

If you spend any time trying to understand how to better market your business, you’ll quickly find tips and tricks about what to post to Facebook, achieving engagement on Twitter, or using Instagram, Snapchat, or LinkedIn to create relationships and build...