Transmissions

Actionable and practical insights, advice, concepts and ideas to help you create marketing that makes money.

Marketing Identity Posts

3 Easy Ways to Start Personalizing Your Digital Marketing

https://youtu.be/Q0gEqsNSVXk   Personalizing the digital experiences of your customers, prospects and audience is crucial to both understanding your customer and helping them feel understood. In understanding your customer, you build multiple layers of insight...

What is Your Marketing Identity?

Seth Godin says marketing is just telling a story to people who are inclined to believe it. Marketing identity is self awareness about what makes you and your business interesting, meaningful, or unique. Knowing your marketing identity is crucial to knowing your story, and defining what you’re marketing, why, and to whom.

Marketing Strategy Posts

5 Things Executives Should Know About Marketing to Improve ROI

I don't see a lot of Presidents or CEOs that have come up through the ranks of having previously been an amazing Chief Marketing Officer. Most leadership in companies come up through sales. Sales, at least conceptually, is well understood. It's easy and appropriate to...

Improving your digital security = better business

Small business owners, we need to talk. Or maybe you’re not an owner, maybe you’re an admin or a project manager or just a valued employee. Or a sole proprietor or consultant. Or just a smart person. Anyway, here’s the thing: your passwords suck. Here’s why: You’re...

Web Experience Posts

Designing a High Performance Landing Page with Leadpages

https://youtu.be/EJhT7nXU3GU This post describes details of a larger discussion about building a high performance digital marketing funnel. I encourage you to check out the longer video and post here. Leadpages is a user-friendly, easy-to-use tool for creating...

How To Use Video On Your Website: When, Why, How

Periscope. Facebook Live, Snapchat and Instagram video. Why are all the cool kids turning to video? Because it’s incredibly captivating, and is becoming the content of choice for many of us. On Instagram, the time people spent watching video increased by more than 40%...

What is Flash and why should you care?

Flash is a proprietary technology Flash is a technology owned by a Adobe, the same company that owns products you've probably heard of like Photoshop and Illustrator. Flash's history involves being primarily an animation tool, then becoming a powerful development...

6 Steps to a Better About Page

Your About page should be working for you. Often small businesses aren’t sure what to do with the About page, or even what its purpose is. As always, when we lack strategy with our content, we waste the opportunity our web visitors are giving us to introduce...

Keep things simple and obvious for a great user experience

Using your website should be easy. I like when technology is stupid simple.  If you're a child of the 80's like me, you remember the Atari 2600 controller.  It was a no-brainer.  In looking at it, you knew what to do with it.  One button to push, a joystick to move...

Content Strategy Posts

Designing a High Performance Landing Page with Leadpages

https://youtu.be/EJhT7nXU3GU This post describes details of a larger discussion about building a high performance digital marketing funnel. I encourage you to check out the longer video and post here. Leadpages is a user-friendly, easy-to-use tool for creating...

Inside a High Performance Marketing Funnel

https://youtu.be/FfGHIF282kI This is a large, broad overview of several different components of a high performance digital marketing funnel. I've broken this funnel down into different components and speak more specifically about each in the following posts - I...

5 steps for Designing Webinars That Build Business

Right now I have four clients in various stages developing webinars with me. Next week I’m teaching a class on designing webinars at the University of Wisconsin Business School. Yesterday I workshopped a new webinar with a client and tomorrow I’ll workshop another one...

Use The Force For Better Content Strategy

I’ve learned a lot from Star Wars. I’ve learned that sand people walk single file to hide their numbers. I’ve learned to let the Wookie win. I’ve learned that there is no try; that I should do. Or do not. But this article from io9 embraces some of my favorite lessons...

Automation & Personalization Posts

3 Easy Ways to Start Personalizing Your Digital Marketing

https://youtu.be/Q0gEqsNSVXk   Personalizing the digital experiences of your customers, prospects and audience is crucial to both understanding your customer and helping them feel understood. In understanding your customer, you build multiple layers of insight...

Inside a High Performance Marketing Funnel

https://youtu.be/FfGHIF282kI This is a large, broad overview of several different components of a high performance digital marketing funnel. I've broken this funnel down into different components and speak more specifically about each in the following posts - I...

Inside a High Performance Sales Page with RightMessage and Drip

https://youtu.be/VXkY6XrCNnw This post describes details of a larger discussion about building a high performance digital marketing funnel. I encourage you to check out the longer video and post here. RightMessage is a powerful personalization tool created by Brennan...

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CHRIS BINTLIFF & NOT REALLY ROCKET SCIENCE

Not Really Rocket Science is a modern approach to marketing, business building, salescraft and storytelling that emphasizes the reach and impact of digital strategies through the lens of building stronger customer relationships. Ultimately my objective is to use my 15+ years of career experience in digital strategy to help companies keep it simple by introducing concepts, practices and processes that are the framework for great ideas, design, technology and creativity to help drive business results. Learn more about what I do and how I do it.

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