Not Really Rocket Science helps
Consultants
Agencies
Businesses
Marketers
Business Owners
who want
more leads
better customers
smarter marketing
a killer website
more sales
personalization
increased delight
to save time
Attract more customers and build better relationships with a modern marketing engine that makes money.
“Not Really Rocket Science was, quite simply, the single best investment I’ve made since starting my own business.”
-Sara, retail business owner
Hey, I’m Chris Bintliff, a digital marketing consultant in Madison, Wisconsin and the guy behind Not Really Rocket Science. More about me in a bit, but first let’s talk about you.
What brought you here? Choose what interests you most below and I’ll take you directly to where you can find some answers.
I need to understand my customers better
We’re not getting enough high quality leads. Are we talking to the right people?
We're feeling kind of clueless
We’re pretty sure marketing could be doing more to support sales…right?
We need better methods
Should we tweet our blog to our Facebook? Is that a thing? Because what we’re doing now ain’t working.
Our website should be doing more
How can our website generate more leads? Nurture our customers? It feels like a fancy, expensive brochure right now.
I need to understand my customers better
We’re not getting enough high quality leads. Are we talking to the right people?
We're feeling kind of clueless
We’re pretty sure marketing could be doing more to support sales…right?
We need better methods
Should we tweet our blog to our Facebook? Is that a thing? Because what we’re doing now ain’t working.
Our website should be doing more
How can our website generate more leads? Nurture our customers? It feels like a fancy, expensive brochure right now.
Not Really Rocket Science is a consultative framework to launch better marketing from the ground up.
Not Really Rocket Science is a consultative framework to launch better marketing from the ground up.
Five gears drive the modern marketing engine, helping companies amplify sales strategies:
Know your audience.
Know your story.
marketing identity
Knowing your unique story and who cares about hearing it is fundamental to creating the right relationships with your customers. Get this right and every other thing you’ll do in marketing becomes easier, better positioning you for high performance.
Creating your Marketing Identity will help you uncover your ideal customer, how what you’re offering matters to them and why, and what to do about it. This strategic anchor helps develop business transformation on how marketing, sales and leadership teams see new possibilities.
Can I tell you more about how reaching the right customers with messages they care about can impact your marketing?
You know what drives more sales?
More sales.
marketing strategy
How your business leadership, sales and marketing teams work together is crucial to reaching your prospects and customer. Your marketing strategy is how you’ll tell your story, and this goes beyond thinking about activities like advertising, social media posts or email lists.
To be strategic your marketing should connect to sales and revenue goals, amplify your sales story and adopt proactive practices to drive your ability to capture new opportunities.
Can I tell you more about making marketing an essential part of your business and sales focus?
“Oh hey, yeah, I checked out your website.”
web experience
Next to your strategy and capable team, your website is your most important marketing asset. The first thing any prospect will do who’s even a little bit interested in you is check out your website, and your first impression has to deliver confidence, credibility, and the right emotional connection. Most businesses have a website that exists – yours needs to perform.
Your website must reflect your brand, attract customers, and qualify and generate leads – all while giving you the insights and analytics to read how it’s performing so you know where to take smart business action. The modern website is mobile first, content-driven, helps visitors with the mission they’re on in their buying journey, and is as well designed and beautiful as it is purposeful and useful.
Can I tell you more about building a high performance website that impacts your buyer’s journey?
Influence. Support. Lead.
Content Strategy
The modern marketing engine is built to pull people into a relationship and attract and nurture prospects and customers with thoughtful, insightful content. Words, pictures, videos, webinars, social media posts, podcasts – each one an opportunity to reach someone new, demonstrate your authority or expertise, and create relationships.
Thinking strategically about content means delivering exactly the right content to the right people at the right times for the right reasons. Every marketing decision should be connected to a specific purpose and intended outcome for both your brand and your potential customer. A content strategy informs everything from what goes on your website to your next blog post to how you’re using social media and video.
Can I tell you more about reaching the right people at the right times with targeted messages on all the right platforms?
Personalize the journey.
Personalization through Automation
As visitors and prospects engage with you and your content, it’s crucial to strengthen relationships and sales opportunities with a personalized, customized approach.
Marketing automation integrates the different ways people interact and engage with you so you can customize pathways that are tailored to their unique behaviors. Deep analytics reveal areas to focus on so you can make smart business and marketing decisions. Your sales teams can be equipped with valuable intelligence about prospects and their interests and activities, dramatically improving sales potential.
Can I tell you more crafting automated, personalized content, emails and more that nurtures customers and empowers sales teams?
Not Really Rocket Science helps sales-focused small and medium businesses build a results-driven modern marketing engine.
Not Really Rocket Science helps sales-focused small and medium businesses build a results-driven modern marketing engine.
The proven, holistic approach is powerful and thorough without being complicated or intimidating, and helps you create a flight plan for sustainable growth.
Together, we’ll work on the issues most critical to you, develop a customized and comprehensive plan, or I’ll consult with you on the most effective path forward to getting results that will impact your business.
“Chris Bintliff is basically Don Draper in Air Jordans.”
-Pete, SVP of Business Development, Technology Company
I’m Chris Bintliff, and I can help your business grow.
I’ve spent my career helping businesses large and small create modern strategies and solutions that affect change and create impact. I’m a designer, creative, web specialist and marketing expert who excels at innovative thinking. I’m skilled at navigating complex issues, and I’m easy and fun to work with. I love my work and I deliver results.
I’m Chris Bintliff, and I can help your business grow.
I’ve spent my career helping businesses large and small create modern strategies and solutions that affect change and create impact. I’m a designer, creative, web specialist and marketing expert who excels at innovative thinking. I’m skilled at navigating complex issues, and I’m easy and fun to work with. I love my work and I deliver results.
“Chris Bintliff is dynamic, enthusiastic, creative and an all around cool guy..." [Tap for more]
“…When he’s with you he makes you feel like you are his one and only most important client that he’s ever had. His deliverables are not only right on target, but they are fun and creative as well. Chris adds a unique spin to seemingly everything he does and is an absolute pleasure to do business with.”
-Andrea, People Development Manager, National Car Dealer
“Chris Bintliff’s thought leadership, creativity, business and technology intelligence and engaging consulting style have helped us..."
“…Maximize digital engagement in ways we never thought possible. We’ve experienced tremendous business growth from the outcomes of his unique and dynamic approach, comprehensive understanding of business and the changing marketplace.”
-Chris, COO, Consultancy
“Chris Bintliff doesn’t just fill in gaps, he builds bridges to new ideas..."
“He has more passion, insight and client-first dedication than anyone I’ve ever partnered with.”
-Tim, Sr. Trainer Product Marketing, International Consumer Electronics
“Chris Bintliff is dynamic, enthusiastic, creative and an all around cool guy. When he’s with you he makes you feel like you are his one and only most important client that he’s ever had. His deliverables are not only right on target, but they are fun and creative as well. Chris adds a unique spin to seemingly everything he does and is an absolute pleasure to do business with.”
-Andrea, People Development Manager, National Car Dealer
“Chris Bintliff’s thought leadership, creativity, business and technology intelligence and engaging consulting style have helped us maximize digital engagement in ways we never thought possible. We’ve experienced tremendous business growth from the outcomes of his unique and dynamic approach, comprehensive understanding of business and the changing marketplace.”
-Chris, COO, Consultancy
“Chris Bintliff doesn’t just fill in gaps, he builds bridges to new ideas. He has more passion, insight and client-first dedication than anyone I’ve ever partnered with.”
-Tim, Sr. Trainer Product Marketing, International Consumer Electronics
Prepare for Impact
ROCKET-FUELED RESULTS
Real conversations with a few real clients in different industries, with unique marketing needs and sales goals. What my clients share in common is a willingness to think differently about marketing and its potential, to build a stronger strategic bridge between sales and marketing, and to invest in the right ways to engage the modern digital customer.
Consultancy
Business Development
Technology
Can I get the same results for your business? Let’s talk it over and see what’s possible together.
Interested in working together? Let's talk about it!
Otherwise use this form to share your questions or ideas. I'd love to hear from you.
CHRIS BINTLIFF & NOT REALLY ROCKET SCIENCE
Not Really Rocket Science is a modern approach to marketing, business building, salescraft and storytelling that emphasizes the reach and impact of digital strategies through the lens of building stronger customer relationships. Ultimately my objective is to use my 15+ years of career experience in digital strategy to help companies keep it simple by introducing concepts, practices and processes that are the framework for great ideas, design, technology and creativity to help drive business results. Learn more about what I do and how I do it.
© Not Really Rocket Science
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