Not a marketing consultant for your company.
A marketing consultant in your company.
Reaching and attracting more customers with a Modern Marketing Engine is Not Really Rocket Science.
let’s fly
My FREE ebook Create Your Best Customer will help you go beyond just defining your best customer, teaching you the essential concepts and powerful tactics to actually create them. Master the 3 essential components to your buyer and learn to command the buying journey – get instant access right now.
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Not Really Rocket Science was, quite simply, the best investment I’ve made since starting my business.
Sara
Hey there, I’m Chris Bintliff, a digital marketing consultant in Madison, Wisconsin and the guy behind Not Really Rocket Science. More about me in a bit, but first let’s talk about you.
What brought you here? Choose what interests you most below and I’ll show you exactly how I can make an impact.
I need to understand my customers better
For your messages to stick you need to be saying the right things to the right people.
We need more leads from our digital marketing
Turn visitors into prospects and prospects into customers.
Our website was awesome.In 2012.
Your audience is looking for an experience. Make sure you’re delivering.
we need smarter, more reactive marketing
Personalized, relevant, automated marketing helps you impact your audience.
Teach me or my team how to build a marketing engine with online courses
NOT REALLY ROCKET SCIENCE IS CONSULTAtion, education and creative TO LAUNCH BETTER MARKETING.
Five gears drive the modern marketing engine, helping companies amplify sales strategies:
Marketing Identity
Content Strategy
Web Experience
Personalized + Automated
Marketing Strategy
Know your audience. Know your story.
Marketing Identity
Knowing your unique story and who cares about hearing it is fundamental to creating the right relationships with your customers. Get this right and every other thing you’ll do in marketing becomes easier, better positioning you for high performance. Creating your Marketing Identity will help you uncover your ideal customer, how what you’re offering matters to them and why, and what to do about it. This strategic anchor helps develop business transformation on how marketing, sales and leadership see new possibilities.
Influence. Support. Lead.
Content Strategy
The modern marketing engine is built to pull people into a relationship and attract and nurture prospects and customers with thoughtful, insightful content. Words, pictures, videos, webinars, social media posts, podcasts – each one an opportunity to reach someone new, demonstrate your authority or expertise, and create relationships. Thinking strategically about content means delivering exactly the right content to the right people at the right times for the right reasons. Every marketing decision should be connected to a specific purpose and intended outcome for both your brand and your potential customer. A content strategy informs everything from what goes on your website to your next blog post to how you’re using social media and video.
“Oh hey, yeah, I checked out your website.”
Web Experience
The first thing any prospect will do who’s even a little bit interested in you is check out your website, and your first impression has to deliver confidence, credibility, and the right emotional connection. Most businesses have a website that exists – yours needs to perform. Your website must reflect your brand, attract customers, and qualify and generate leads – all while giving you the insights and analytics to read how it’s performing so you know where to take smart business action. The modern website is mobile first, content-driven, helps visitors with the mission they’re on in their buying journey, and is as well designed and beautiful as it is purposeful and useful.
Individualize the experience.
Personalization Through Automation
As visitors and prospects engage with you and your content, it’s crucial to strengthen relationships and sales opportunities with a personalized, customized approach. Marketing automation integrates the different ways people interact and engage with you so you can customize pathways that are tailored to their unique behaviors. Deep analytics reveal areas to focus on so you can make smart business and marketing decisions. Your sales teams can be equipped with valuable intelligence about prospects and their interests and activities, dramatically improving sales potential.
You know what drives more sales? More sales.
Marketing Strategy
How your business leadership, sales and marketing teams work together is crucial to reaching your prospects and customer. Your marketing strategy is how you’ll tell your story, and this goes beyond thinking about activities like advertising, social media posts or email lists. To be strategic your marketing should connect to sales and revenue goals, amplify your sales story and adopt proactive practices to drive your ability to capture new opportunities.
NOT REALLY ROCKET SCIENCE HELPS SALES-FOCUSED SMALL AND MEDIUM BUSINESSES BUILD A RESULTS-DRIVEN MODERN MARKETING ENGINE.
My proven, holistic approach is powerful and thorough without being complicated or intimidating, and helps you create a flight plan for sustainable performance.
Together, we’ll work on the issues most critical to you, develop a customized and comprehensive plan for the most effective path forward, and my agency will deliver the compelling creative and expertise that drives delight and buying decisions.
About Me
Agency
Courses
Hello From Not Really Mission Control
I’m Chris Bintliff, and I can help your business grow.
I’ve spent my career helping businesses large and small create modern strategies and solutions that affect change and create impact. I’m a designer, creative, communicator, web specialist, automation and marketing expert who excels at innovative thinking. I created Not Really Rocket Science to help companies like yours engage with the modern customer. I’m skilled at navigating complex issues, and I’m easy and fun to work with. I love my work and I get results.
– Chris
Chris Bintliff is dynamic, enthusiastic, creative and an all around cool guy. His deliverables are not only right on target, but they are fun and creative as well. Chris adds a unique spin to seemingly everything he does and is an absolute pleasure to do business with.
AndreaChris Bintliff’s thought leadership, creativity, business and technology intelligence and engaging consulting style have helped us maximize digital engagement in ways we never thought possible. We’ve experienced tremendous business growth from the outcomes of his unique and dynamic approach, comprehensive understanding of business and the changing marketplace.
ChrisChris Bintliff doesn’t just fill in gaps, he builds bridges to new ideas. He has more passion, insight and client-first dedication than anyone I’ve ever partnered with.
TimGet tips, teachings, insights, ideas & more with my occasional newsletter Momentum.
Apple Watch Series 4 Hermès Review and Brand Study: From a Marketing Pro’s Perspective
https://youtu.be/TBeQ7MHRdXA The Apple Watch Series 4 Hermès is a pretty polarizing product. From a brand positioning, product delivery, and marketing perspective I think the Apple + Hermès relationship is fascinating. It’s a collaboration of two premium brands that...
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Understanding Lead Magnets for High Powered Digital Marketing
https://youtu.be/VTHMqi3Tnuk One of the easiest criteria I use to gauge the performance of a website - I don't even need to dive into analytics or metrics to form a useful judgment here - is whether or not the website is intentionally, strategically capturing leads....
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The Modern Marketing Funnel: Introducing the CARE Funnel
This post is largely borrowed from Lesson 6 of my Marketing That Makes Money free email course. You've maybe heard me say before that for me, the definition of marketing is to tell your story to people who want to hear it. We need to expand that definition to talk...
read more“Chris is basically Don Draper in Air Jordans.”
Pete, VP of Sales, Technology Company
Rocket Fueled Results
Real conversations with a few real clients in different industries, with unique marketing needs and sales goals. What our clients share in common is a willingness to think differently about marketing and its potential, to build a stronger strategic bridge between sales and marketing, and to invest in the right ways to engage the modern digital customer.
Can I get results like these for you? Let’s talk it over and see what’s possible.
Hello From Not Really Mission Control
Interested in working together? Let's talk about it!
Chris Bintliff & Not Really Rocket Science
Not Really Rocket Science is a modern approach to marketing, business building, salescraft and storytelling that emphasizes the reach and impact of digital strategies through the lens of building stronger customer relationships. I use my 20 years of career experience in digital strategy to help companies keep it simple by introducing concepts, practices and processes that are the framework for great ideas, design, technology and creativity to help drive business results.
Chris Bintliff & Not Really Rocket Science
Not Really Rocket Science is a modern approach to marketing, business building, salescraft and storytelling that emphasizes the reach and impact of digital strategies through the lens of building stronger customer relationships. I use my 20 years of career experience in digital strategy to help companies keep it simple by introducing concepts, practices and processes that are the framework for great ideas, design, technology and creativity to help drive business results.
