Attract more customers and build better relationships with a modern marketing engine that makes money.

THE

BETWEEN

YOUR CUSTOMER AND YOU IS

Not Really Rocket Science

Attract more customers and build better relationships with a modern marketing engine that makes money.

THE

BETWEEN

YOUR CUSTOMER AND YOU

IS

Not Really Rocket Science

Start your FREE 7 lesson interactive personalized email course Marketing That Makes Money. Learn in 30 minutes how to build a marketing engine that impacts sales.

Name*
First
Email*
What's Your Role?*

Start your FREE 7 lesson interactive personalized email course Marketing That Makes Money. Learn in 30 minutes how to build a marketing engine that impacts sales.

Name*
First
Email*
What's Your Role?*

“Not Really Rocket Science was, quite simply, the single best investment I’ve made since starting my own business.”

-Sara, retail business owner

Hey, I’m Chris Bintliff, a digital marketing consultant in Madison, Wisconsin and the guy behind Not Really Rocket Science. More about me in a bit, but first let’s talk about you.

What brought you here? Choose what interests you most below and I’ll take you directly to where you can find some answers.

I need to understand my customers better

We’re not getting enough high quality leads. Are we talking to the right people?

We're feeling kind of clueless

We’re pretty sure marketing could be doing more to support sales…right?

We need better methods

Should we tweet our blog to our Facebook? Is that a thing? Because what we’re doing now ain’t working.

Our website should be doing more

How can our website generate more leads? Nurture our customers? It feels like a fancy, expensive brochure right now.

I need to understand my customers better

We’re not getting enough high quality leads. Are we talking to the right people?

We're feeling kind of clueless

We’re pretty sure marketing could be doing more to support sales…right?

We need better methods

Should we tweet our blog to our Facebook? Is that a thing? Because what we’re doing now ain’t working.

Our website should be doing more

How can our website generate more leads? Nurture our customers? It feels like a fancy, expensive brochure right now.

Not Really Rocket Science is a consultative framework to launch better marketing from the ground up.

Five gears drive the modern marketing engine, helping companies amplify sales strategies:

Know your audience.

Know your story.

marketing identity

Knowing your unique story and who cares about hearing it is fundamental to creating the right relationships with your customers. Get this right and every other thing you’ll do in marketing becomes easier, better positioning you for high performance.

Creating your Marketing Identity will help you uncover your ideal customer, how what you’re offering matters to them and why, and what to do about it. This strategic anchor helps develop business transformation on how marketing, sales and leadership teams see new possibilities.

Can I tell you more about how reaching the right customers with messages they care about can impact your marketing?

LET'S DO THIS

You know what drives more sales?

More sales.

marketing strategy

How your business leadership, sales and marketing teams work together is crucial to reaching your prospects and customer. Your marketing strategy is how you’ll tell your story, and this goes beyond thinking about activities like advertising, social media posts or email lists.

To be strategic your marketing should connect to sales and revenue goals, amplify your sales story and adopt proactive practices to drive your ability to capture new opportunities.

Can I tell you more about making marketing an essential part of your business and sales focus?

LET'S DO THIS

“Oh hey, yeah, I checked out your website.”

web experience

Next to your strategy and capable team, your website is your most important marketing asset. The first thing any prospect will do who’s even a little bit interested in you is check out your website, and your first impression has to deliver confidence, credibility, and the right emotional connection. Most SMB’s have a website that exists – yours needs to perform.

Your website must reflect your brand, attract customers, and qualify and generate leads – all while giving you the insights and analytics to read how it’s performing so you know where to take smart business action. The modern website is mobile first, content-driven, helps visitors with the mission they’re on in their buying journey, and is as well designed and beautiful as it is purposeful and useful.

Can I tell you more about building a high performance website that impacts your buyer’s journey?

LET'S DO THIS

Your website need to perform for you. Not Really Rocket Science can help.

Influence. Support. Lead.

Content Strategy

The modern marketing engine is built to pull people into a relationship and attract and nurture prospects and customers with thoughtful, insightful content. Words, pictures, videos, webinars, social media posts, podcasts – each one an opportunity to reach someone new, demonstrate your authority or expertise, and create relationships.

Thinking strategically about content means delivering exactly the right content to the right people at the right times for the right reasons. Every marketing decision should be connected to a specific purpose and intended outcome for both your brand and your potential customer. A content strategy informs everything from what goes on your website to your next blog post to how you’re using social media and video.

Can I tell you more about reaching the right people at the right times with targeted messages on all the right platforms?

LET'S DO THIS

Personalize the journey.

Personalization through Automation

As visitors and prospects engage with you and your content, it’s crucial to strengthen relationships and sales opportunities with a personalized, customized approach.

Marketing automation integrates the different ways people interact and engage with you so you can customize pathways that are tailored to their unique behaviors. Deep analytics reveal areas to focus on so you can make smart business and marketing decisions. Your sales teams can be equipped with valuable intelligence about prospects and their interests and activities, dramatically improving sales potential.

Can I tell you more crafting automated, personalized content, emails and more that nurtures customers and empowers sales teams?

LET'S DO THIS

Not Really Rocket Science helps sales-focused small and medium businesses build a results-driven modern marketing engine.

The proven, holistic approach is powerful and thorough without being complicated or intimidating, and helps you create a flight plan for sustainable growth.

Together, we’ll work on the issues most critical to you, develop a customized and comprehensive plan, or I’ll consult with you on the most effective path forward to getting results that will impact your business.

Start your FREE 7 lesson interactive personalized email course Marketing That Makes Money. Learn in 30 minutes how to build a marketing engine that impacts sales.

Name*
First
Email*
What's Your Role?*

Start your FREE 7 lesson interactive personalized email course Marketing That Makes Money. Learn in 30 minutes how to build a marketing engine that impacts sales.

Name*
First
Email*
What's Your Role?*

“Chris Bintliff is basically Don Draper in Air Jordans.”

-Pete, SVP of Business Development, Technology Company

I’m Chris Bintliff, and I can help your business grow.

I’ve spent my career helping businesses large and small create modern strategies and solutions that affect change and create impact. I’m a designer, creative, web specialist and marketing expert who excels at innovative thinking. I’m skilled at navigating complex issues, and I’m easy and fun to work with. I love my work and I deliver results.

LEARN MORE ABOUT ME

I’m Chris Bintliff, and I can help your business grow.

I’ve spent my career helping businesses large and small create modern strategies and solutions that affect change and create impact. I’m a designer, creative, web specialist and marketing expert who excels at innovative thinking. I’m skilled at navigating complex issues, and I’m easy and fun to work with. I love my work and I deliver results.

“Chris Bintliff is dynamic, enthusiastic, creative and an all around cool guy..." [Tap for more]

“…When he’s with you he makes you feel like you are his one and only most important client that he’s ever had. His deliverables are not only right on target, but they are fun and creative as well. Chris adds a unique spin to seemingly everything he does and is an absolute pleasure to do business with.”

-Andrea, People Development Manager, National Car Dealer

“Chris Bintliff’s thought leadership, creativity, business and technology intelligence and engaging consulting style have helped us..."

“…Maximize digital engagement in ways we never thought possible. We’ve experienced tremendous business growth from the outcomes of his unique and dynamic approach, comprehensive understanding of business and the changing marketplace.”

-Chris, COO, Consultancy

“Chris Bintliff doesn’t just fill in gaps, he builds bridges to new ideas..."

“He has more passion, insight and client-first dedication than anyone I’ve ever partnered with.”

-Tim, Sr. Trainer Product Marketing, International Consumer Electronics

“Chris Bintliff is dynamic, enthusiastic, creative and an all around cool guy. When he’s with you he makes you feel like you are his one and only most important client that he’s ever had. His deliverables are not only right on target, but they are fun and creative as well. Chris adds a unique spin to seemingly everything he does and is an absolute pleasure to do business with.”

-Andrea, People Development Manager, National Car Dealer

“Chris Bintliff’s thought leadership, creativity, business and technology intelligence and engaging consulting style have helped us maximize digital engagement in ways we never thought possible. We’ve experienced tremendous business growth from the outcomes of his unique and dynamic approach, comprehensive understanding of business and the changing marketplace.”

-Chris, COO, Consultancy

“Chris Bintliff doesn’t just fill in gaps, he builds bridges to new ideas. He has more passion, insight and client-first dedication than anyone I’ve ever partnered with.”

-Tim, Sr. Trainer Product Marketing, International Consumer Electronics

Prepare for Impact

ROCKET-FUELED RESULTS

Real conversations with a few real clients in different industries, with unique marketing needs and sales goals. What my clients share in common is a willingness to think differently about marketing and its potential, to build a stronger strategic bridge between sales and marketing, and to invest in the right ways to engage the modern digital customer.

Consultancy

Business Development

Technology

Can I get the same results for your business? Let’s talk it over and see what’s possible together.

LEARN MORE

Hello From Not Really Mission Control

Interested in working together? Let's talk about it!

SCHEDULE A CONVERSATION

Otherwise use this form to share your questions or ideas. I'd love to hear from you.

First Name*
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What's most on your mind?
- Connecting Marketing and Sales
- Knowing My Audience
- Marketing Automation
- Marketing Strategy
- A High Performance Website
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CHRIS BINTLIFF & NOT REALLY ROCKET SCIENCE

Not Really Rocket Science is a modern approach to marketing, business building, salescraft and storytelling that emphasizes the reach and impact of digital strategies through the lens of building stronger customer relationships. Ultimately my objective is to use my 15+ years of career experience in digital strategy to help companies keep it simple by introducing concepts, practices and processes that are the framework for great ideas, design, technology and creativity to help drive business results. Learn more about what I do and how I do it.

FOLLOW ME

The story between your customer and you is Marketing Identity

23%

Average revenue increase when an organization (brand) presents itself consistently

64%

Of consumers say shared values are the primary reason they have a relationship with a company

48%

Of consumers expect companies to know them and help them discover solutions

Lucidpress, Harvard Business Review, Cube

If you can’t clearly and consistently tell people who you are and what you’re about, people simply won’t connect with you. The first and most important thing to do when taking a close look at your marketing isn’t to write blogs or put up billboards or hire a skywriter. It’s to figure out your story and your audience.

I can help design your Marketing Identity. Through an immersive, interactive guided discovery workshop with your team we’ll uncover the fit between who your ideal customer is and why, aligning their needs to your solutions. We’ll get to know what makes your customer tick, what frustrates them and what delights and surprises them so we can strategically shape an approach that’s specifically suited to engage them.

The outcomes of this workshop include detailed analysis, recommendations, themes and more that impact your branding, value proposition, marketing and sales strategies. Your teams will have a cheat sheet to reference when writing web copy, ads, sales emails and anything else that helps share your message. You’ll set the stage for everything else in your modern marketing engine to run more smoothly and quickly.

Want to talk about it?

Everything awesome starts with a conversation. No pressure, easy, and all about you.

SCHEDULE A CONVERSATION

The intersection between your customer and you is Marketing Strategy

74%

of companies that aren't exceeding revenue goals don't know their visitor, lead, MQL, or sales opportunities

24%

of business leaders don't know whether their marketing efforts resulted in closed-won deals

8%

Of salespeople say leads they receive from marketing are very high quality

Hubspot

Effective marketing strategy doesn’t start with a blog post or Facebook ad, or even with a killer website. Great marketing strategy starts with process. Aligning marketing goals to business and sales objectives requires deep integration into the culture of an organization while marketing teams need to be driven by key performance indicators that are specific and measurable.

I can help you develop a common language about marketing in your organization, so that everybody from the marketing pro to the sales rep to the executive have the same understanding and expectations of marketing’s role. Assessing realities and opportunities from within multiple departments and key stakeholders helps me define and demonstrate where specific action might be required, and enlisting practical, actionable tools helps everybody stay informed and accountable. Then I can help you define and execute on strategic imperatives and KPI’s that align with marketing campaigns and tactics that are purposeful for your audience.

Outcomes include multiple worksheets, assessments and processes to help drive marketing initiatives. A Strategic Messaging Map can help give simple, predictable and powerful language to your marketing and sales teams, and my Dollars and Science formulas help us reverse-engineer your revenue goals to develop specific marketing goals.

Want to talk about it?

Everything awesome starts with a conversation. No pressure, easy, and all about you.

SCHEDULE A CONVERSATION

The experience between your customer and you is your Website

81%

of shoppers conduct online research before making big purchases

12

is the number of searches B2B buyers conduct before engaging on a specific company's website

20%

is the increase in sales opportunities that nurtured leads produce versus non-nurtured leads

Hubspot

Hang around me long enough and you’ll hear me say (a lot), “Your website is not for you - it’s for your customer.” Any of us visiting a website is on a mission. We’re expecting specific answers quickly and easily. And if we find ourselves delighted with the experience we’re having and the information we’re learning we’ll dig in even deeper. Your website visitor wants you to help them with the mission they’re on or get out of the way, and most websites of small and medium businesses can do a much better job of helping to nurture the buyer’s journey.

I have the unique perspective of marketer, technician, and user experience expert. I combine these skills to first, audit your existing website to discover opportunities to better nurture your customers and deliver valuable leads and insights to you. I look at things like language, tone, graphics, design and layout. I also look at keyword strength, lead generating opportunities, and how you’re responding to a customer’s unique path with the structure and content of your website.

Outcomes of this consultation include a detailed analysis of a Web Experience audit for your site, a Functional and Creative Brief that follows a Web Discovery workshop so we can build the best site for you and your customers, and detailed recommendations for you to deliver to your development team or to engage my team for a redesign.

Want to talk about it?

Everything awesome starts with a conversation. No pressure, easy, and all about you.

SCHEDULE A CONVERSATION

The conversation between your customer and you is Content Strategy

4.5X

more leads are generated for companies that publish 16 monthly blog posts than those that publish 0-4 monthly posts

30%

of B2B marketers say their organizations are effective at content marketing

96%

of B2B buyers want content with more input from industry thought leaders

Hubspot

For marketing to be effective, it has to help your buyer command their own journey, which is how today’s customer prefers to engage. Web content, blog posts, digital advertising, even brochures, mailers, or trade show materials should be carefully considered with your customer in mind. Without this perspective and purposeful execution we can waste time and resources with content that doesn’t help our audience or works too hard for the wrong audience.

I can help you develop a content strategy that aligns the things you share with the right person and according to their unique buying journey. Existing customers have different needs than a person first researching or exploring a problem. And people looking for specific answers are looking for something different than those that just kicking some tires. Great marketing requires meeting people exactly where they are with compelling thoughts, ideas, and resources that build relationships and create business potential.

Outcomes of this consultation include a Core Statement to act as the guiding strategic beacon for all your content, a content creation guide aligned to my CARE Funnel to easily roadmap all of your efforts, alignment of content strategies to KPI reports, and access to multiple online learning resources coming soon that can teach your teams the essentials that they didn’t know they didn’t know about crafting powerful content.

Want to talk about it?

Everything awesome starts with a conversation. No pressure, easy, and all about you.

SCHEDULE A CONVERSATION

The insights between your customer and you is through personalization & automation

2X

more leads are created using automation versus using blast email software

67%

of B2B marketers say they see at least a 10% increase in sales opportunities through lead nurturing

64%

of marketers say they saw the benefits of using marketing automation within the first six months of its implementation

Hubspot

One size fits all doesn’t cut it for you or your customers. As the customer is increasingly in command of the sales and buying journey, it’s essential that we respond by personalizing their experience with us. We’re wasting their time and ours if we’re not connecting our unique story with their unique needs, interests, and preferences while developing meaningful, actionable insights into who our customers are, how they’re engaging with us and how we can grow relationships with them.

Marketing automation uses software to keep an eye on how our customers are engaging with us and guides them appropriately into a deeper relationship with relevant content. Automation can initiate actions based on things customers are doing like visiting a webpage, making a download or opening an email. The more our customer does, the more refined and specialized our response to their journey can be. We can automatically send them related materials, ask if they have any questions, or alert a sales rep to well qualified possibilities.

I’m a certified marketing automation expert, and I can help you create a powerful and sophisticated automation process for generating more leads and nurturing those you have.

Want to talk about it?

Everything awesome starts with a conversation. No pressure, easy, and all about you.

SCHEDULE A CONVERSATION