Learning for your lifestyle
Create a blog that works for you. The Blogging That Builds Relationships online course is ready when (and where) you are. Sit down at your favorite coffee shop and take it all in at once, or learn on your phone as you wait for your next meeting to start. Come back tomorrow and pick up where you left off (the course will remember where you are), or skip ahead to a new section or learning unit. Come back again and again to brush up on something you were especially interested in. The average course unit takes under 4 minutes, so learning fits into your busy schedule.
Downloadable Follow-Along guides for each course unit are the perfect complement for your learning style. Read along in the course with me, or use the Follow-Along companion on another screen or device, or print it to jot notes as you learn how to create a better blog.
Blogging That Builds Relationships
Module 1: Introduction
- Some key definitions that we shouldn’t take for granted – like, uh, what is a blog? How is it different from other content on your website? What unique purpose does it serve?
- Who your audience is, what they’re looking for, and how your blog aims to help. Your only piece of homework in this course, the Start With Strategy worksheet, is an easy and informative exercise to guide you in the right direction right away.
- How an effective blog can dramatically shape how your prospects, customers, and search engines evaluate you and your quality content.
- How a single blog post can have dramatic compounding effects, doing work for you months and even years after you’ve written it.
Module 2: Finding content to write about that your audience will love
Let’s start with the basic question – what should you blog about? One idea is to consider what others in your industry or area of interest are saying and thinking. Blogging about other people’s content is a powerful way to start, lead, and contribute to the conversations your readers are engaging with. In under 8 minutes you’ll learn about:
- Some of my favorite curation tools that automagically deliver content to you. Get a pile of the best articles from your favorite websites, topics, or writers.
- How to “read between the lines” to find your sweet spot – stuff you’re naturally interested in or passionate about that will also be meaningful to your audience.
- How we’ll use an article about a popular movie to write a blog post about content strategy. Whaaaat?
- My golden rule about blogging that, once you internalize it, makes it easy to filter out your good ideas from your great ones.
- The critical 80/20 rule of blogging to help you keep relationships at the center of your blog.
Module 3: Crafting your words
- How to find the “Anchors” that grab us and our audience, keeping us focused on what matters.
- How to write compelling headlines that make a promise you can deliver on.
- The importance of your tone of voice – staying credible and authentic to yourself but also to the expectations of your audience.
- Some of my favorite writing tools and workflows. Stay organized and efficient behind the scenes, or improve your writing by uncovering mistakes you don’t even know you’re making
- How often you should blog and why it matters.
Module 4: Crafting your post for an experience
- Things to think about when using your Content Management System.
- Content Management Whatnow? Don’t sweat it. I’ll introduce you to some popular CMS’s, key concepts, and basic need-to-knows.
- Formatting your blog post to maximize readability, and why it’s important to your audience and to search engines.
- Understanding my “if you do nothing else” approach to formatting to help you see your content the way you want your readers to.
- Looking at your words to find obvious areas to engage your readers with meaningful video or imagery.
Module 5: Amplifying your post with meaningful imagery
- The importance of licensing and ownership when considering imagery – what’s okay for you to use, and what’s not okay.
- Finding images that are licensed appropriately for your use.
- Why you should avoid stock photography because your readers literally don’t care about.
- Some of my favorite resources for beautiful, compelling photography that’s ready for you to use.
- Powerful tools and workflows that can help anybody – even non-designers – quickly create stunning imagery your audience will love.
- How the right imagery contributes to your blog and does work for you, following the “if you do nothing else” rule.
- The dramatic impact meaningful imagery can have on engagement and share-ability of your post.
Module 6: Ending with engagement
- How we never want to make our readers run errands for us. We’ll make it stupid easy for them to access engagement tools with us.
- The importance of an author box on each post we make.
- Why the end of the post is just the beginning of your relationship.
- Enjoying our finished post!
MORE INBOUND LINKS
MORE INDEXED PAGES
Search engines are important, but you can’t game the system. If you create great content, the search traffic will come. Let’s focus on how to create a blog that builds relationships:
Companies with at least 51 blog posts experience 77% more leads.
INCREASE IN LEADS
of U.S. consumer have purchased because of a blog post
of people enjoy reading relevant content from company blogs
of people feel positive about a brand after reading their blog
of people learn about a company through their blog
Like I said. Blogging is a no brainer!
Blogging That Builds Relationships
I imagine you’re one of four types of people:
You have no blog but you’re curious about it. You’re wondering if you should create a blog. Why? What about?
You’ve done a little bit of blogging, but not strategically. You maybe feel kind of clueless. Are you doing it right? How often should you be doing it? Is anybody even reading this thing?
You’re a writer who’s comfortable with articles and white papers but – a blog? What’s the difference? How can it help?
You’ve been blogging for awhile – it’s going ok! But you never really thought about your audience. Or the impact of imagery. Or automated curation tools? In fact formatting maybe hasn’t gotten enough attention either…
This course is for you. Also you, and you. And you there. Especially anybody blogging with a dog in their lap. No blogging success story was ever written by somebody who’s been continually thinking about it. And you know what? It’s not really rocket science. Let me teach you the essentials to get you off the ground with your own blogging strategy. That starts with understanding what blogging is, why it matters, and how to create a blog that works for you.
There’s no downside to blogging. There’s no downside to taking this course! Only the potential for success.
- Create new relationships and nurture existing ones.
- Demonstrate thought leadership in your industry.
- Share ideas, opinions, and how-to’s that will make an impact on your audience.
- Improve your website’s search engine optimization.
- Start, lead, and contribute to conversations.
- Reach out to your audience about new things you’re doing and stuff you’re offering.
Don’t put it off any longer. It’s costing you relationships and potential customers to not have a blog. Jump in. Suit up. Let’s blast off on blogging that builds relationships.
Blogging That Builds Relationships
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