Learn how to create a blog that works.

You’ll look over my shoulder as we build a blog post together from scratch.  I’ll show you tips, techniques, tools and tradecraft that will help you reach your audience with the right content delivered in the right ways.

Learning for your lifestyle


1 Hour(ish)

6 Modules


16 Videos

Any Device

Go inside how courses work and what you can expect.

Create a blog that works for you.  The Blogging That Builds Relationships online course is ready when (and where) you are.  Sit down at your favorite coffee shop and take it all in at once, or learn on your phone as you wait for your next meeting to start.  Come back tomorrow and pick up where you left off (the course will remember where you are), or skip ahead to a new section or learning unit.  Come back again and again to brush up on something you were especially interested in.  The average course unit takes under 4 minutes, so learning fits into your busy schedule.

Downloadable Follow-Along guides for each course unit are the perfect complement for your learning style.  Read along in the course with me, or use the Follow-Along companion on another screen or device, or print it to jot notes as you learn how to create a better blog.

Downloadable Follow-Along guides make it easy to learn how to create a blog
Start with strategy to learn how to create a blog that's more effective
Before we write a word, you’ll download my Start With Strategy worksheet.  I’ll guide you through identifying some critical first steps to knowing who your audience is, what they care about, and what they expect from you.  To build relationships, we need to know who’s on the other side of the screen.

rocket fuel helps you learn how to create a blog that builds relationshipsYou’ll go from looking over my shoulder to chatting face-to-face as I share some Rocket Fuel – practical tools, tips and techniques to boost what we’re learning about.  (Well, I chat.  You’re welcome to talk back to me at your screen though, I would enjoy that.)

Rocket Guidances helps you learn how to create a blog that builds relationshipsI’ll offer Rocket Guidance along the way – instruction and ideas to dive deeper into a course unit and give you more to think about.  This is the stuff I wish I knew when I didn’t know it.

Blogging That Builds Relationships

Create a blog that will blast off!


Create a blog that builds relationships.

6 easy-to-follow step-by-step modules are well organized for you to start at the beginning or jump to areas that most interest you.

Click or tap each area below to explore the modules.

Module 1: Introduction
In around 15 minutes, we’ll get some housekeeping out of the way and explore the road ahead. You’ll understand:


  • Some key definitions that we shouldn’t take for granted – like, uh, what is a blog?  How is it different from other content on your website?  What unique purpose does it serve?
  • Who your audience is, what they’re looking for, and how your blog aims to help.  Your only piece of homework in this course, the Start With Strategy worksheet, is an easy and informative exercise to guide you in the right direction right away.
  • How an effective blog can dramatically shape how your prospects, customers, and search engines evaluate you and your quality content.
  • How a single blog post can have dramatic compounding effects, doing work for you months and even years after you’ve written it.

Module 2: Finding content to write about that your audience will love

Let’s start with the basic question – what should you blog about? One idea is to consider what others in your industry or area of interest are saying and thinking. Blogging about other people’s content is a powerful way to start, lead, and contribute to the conversations your readers are engaging with. In under 8 minutes you’ll learn about:


  • Some of my favorite curation tools that automagically deliver content to you. Get a pile of the best articles from your favorite websites, topics, or writers.
  • How to “read between the lines” to find your sweet spot – stuff you’re naturally interested in or passionate about that will also be meaningful to your audience.
  • How we’ll use an article about a popular movie to write a blog post about content strategy. Whaaaat?
  • My golden rule about blogging that, once you internalize it, makes it easy to filter out your good ideas from your great ones.
  • The critical 80/20 rule of blogging to help you keep relationships at the center of your blog.

Module 3: Crafting your words
Now that we’ve found some powerful content to respond to, let’s talk about how to find the angle to deliver our own powerful and unique perspective. In under 16 minutes we’ll explore:


  • How to find the “Anchors” that grab us and our audience, keeping us focused on what matters.
  • How to write compelling headlines that make a promise you can deliver on.
  • The importance of your tone of voice – staying credible and authentic to yourself but also to the expectations of your audience.
  • Some of my favorite writing tools and workflows. Stay organized and efficient behind the scenes, or improve your writing by uncovering mistakes you don’t even know you’re making
  • How often you should blog and why it matters.

Module 4: Crafting your post for an experience
Today’s readers are more like scanners. In under 10 minutes we’ll format our post for easier readability and scanning, making content easier to comprehend and experience. You’ll learn about:

  • Things to think about when using your Content Management System.
  • Content Management Whatnow? Don’t sweat it. I’ll introduce you to some popular CMS’s, key concepts, and basic need-to-knows.
  • Formatting your blog post to maximize readability, and why it’s important to your audience and to search engines.
  • Understanding my “if you do nothing else” approach to formatting to help you see your content the way you want your readers to.
  • Looking at your words to find obvious areas to engage your readers with meaningful video or imagery.

Module 5: Amplifying your post with meaningful imagery
Meaningful imagery can increase the reach and engagement of your post by 80% or more. We’ll talk about what to do – and what not to do – when it comes to imagery, and I’ll show you some powerful tools to design beautiful imagery for your post (even if you’re a non-designer.) In under 10 minutes you’ll learn new ways to look for and create imagery that works for your post, such as:

  • The importance of licensing and ownership when considering imagery – what’s okay for you to use, and what’s not okay.
  • Finding images that are licensed appropriately for your use.
  • Why you should avoid stock photography because your readers literally don’t care about.
  • Some of my favorite resources for beautiful, compelling photography that’s ready for you to use.
  • Powerful tools and workflows that can help anybody – even non-designers – quickly create stunning imagery your audience will love.
  • How the right imagery contributes to your blog and does work for you, following the “if you do nothing else” rule.
  • The dramatic impact meaningful imagery can have on engagement and share-ability of your post.

Module 6: Ending with engagement
We want to make it easy for readers to learn more about us, share our content with others, and explore more of what we have to offer. We’ll put finishing touches on optimizing our post for engagement, and then celebrate the completion of the course! In under 6 minutes we’ll wrap up learning about:

  • How we never want to make our readers run errands for us. We’ll make it stupid easy for them to access engagement tools with us.
  • The importance of an author box on each post we make.
  • Why the end of the post is just the beginning of your relationship.
  • Enjoying our finished post!

Learn how to create a blog that elevates your business.

Why you should start Blogging That Builds Relationships right now



Websites that blog typically have 97% more inbound links than those that don’t have a blog.  Inbound links are links to your site from some other site.  Quality inbound links are a huge factor in how Google decides ranking on search.  Want to get higher up on the results page when people search Google?  A quality blog can only help you.

Websites that blog typically have 434% more indexed pages than those that don’t.  “Indexed pages” are the pages that search engines file away, or index, when they do crazy science to decide if your website is a good one.  The more indexed pages of quality content you have, the more search traffic you’re likely to get.



Search engines are important, but you can’t game the system.  If you create great content, the search traffic will come.  Let’s focus on how to create a blog that builds relationships:



Companies with at least 51 blog posts experience 77% more leads.




of U.S. consumer have purchased because of a blog post


of people enjoy reading relevant content from company blogs


of people feel positive about a brand after reading their blog


of people learn about a company through their blog

Data above sourced from Quick Sprout

Like I said.  Blogging is a no brainer!

Blogging That Builds Relationships

Social marketers can learn how to create a blog
Creatives can learn how to create a blog
Small business owners can learn how to create a blog
Content creators can learn how to create a blog

 I imagine you’re one of four types of people:

You have no blog but you’re curious about it.  You’re wondering if you should create a blog.  Why?  What about?

You’ve done a little bit of blogging, but not strategically.  You maybe feel kind of clueless.  Are you doing it right?  How often should you be doing it?  Is anybody even reading this thing?

You’re a writer who’s comfortable with articles and white papers but – a blog?  What’s the difference?  How can it help?

You’ve been blogging for awhile – it’s going ok!  But you never really thought about your audience.  Or the impact of imagery.  Or automated curation tools?  In fact formatting maybe hasn’t gotten enough attention either…

This course is for you.  Also you, and you.  And you there.  Especially anybody blogging with a dog in their lap.  No blogging success story was ever written by somebody who’s been continually thinking about it.  And you know what?  It’s not really rocket science.  Let me teach you the essentials to get you off the ground with your own blogging strategy.  That starts with understanding what blogging is, why it matters, and how to create a blog that works for you.


While hobbyists and personal bloggers will absolutely find this course helpful and useful, I designed it for those wanting to create a blog for business. Who are looking to understand where blogging can exist inside their digital conversion funnels, and who want to know and learn more about how to get started or elevate their existing blogging strategy into something more effective.

There’s no downside to blogging.  There’s no downside to taking this course!  Only the potential for success.

  • Create new relationships and nurture existing ones.
  • Demonstrate thought leadership in your industry.
  • Share ideas, opinions, and how-to’s that will make an impact on your audience.
  • Improve your website’s search engine optimization.
  • Start, lead, and contribute to conversations.
  • Reach out to your audience about new things you’re doing and stuff you’re offering.

learn how to create a blog with this powerful online course
This course helps get you there.  On your terms, in your time.  Want to review that cool writing tool that uses freaky science to evaluable your writing?  It’s in Module 3, check it on your tablet while you’re cooking dinner.  Tell me again the workflow for finding great imagery, adding “if you do nothing else” text to it?  Check module 5 while you’re on your phone waiting for the movie to start.  Come back often, go where you like, get from this course what you need.

Don’t put it off any longer.  It’s costing you relationships and potential customers to not have a blog.  Jump in.  Suit up.  Let’s blast off on blogging that builds relationships.

Blogging That Builds Relationships


Some important stuff to know:

Do I need to be a super computer nerd to enjoy this course?
No.  This course assumes you have basic computer skills and comfort using the internet – using google, typing a url into the address bar of your browser, using a text editor, stuff like that.  It’s okay if you don’t know how to blog or have never blogged before – that’s why we’re here – but this course is not for you if using the internet or doing basic computer stuff is a head-scratcher.

Are you going to teach me to be the best writer ever?
No.  While we do talk about some specific ways to make your writing more efficient and compelling, this course isn’t a Creative Writing 101 class.  I won’t be teaching you how to frame sentences, use correct grammar, or dangle any participles.

Do you promise that your course will make the most amazing person ever?
I make no claims about how or if you’ll succeed by taking this course.  Whether you’ll generate a ton of traffic, make a pile of money, become world famous or reach your wildest dreams isn’t something I or this course can reasonably influence, and I make no guarantees.  These learning materials are for your personal and professional development only, and that I’m not responsible for how or if these lessons will work for you.  But they’re pretty awesome and I’m confident they’ll help you.

Will the courses work on my computer/tablet/phone?
Yes, they should.  Unless you’re using some kind of ancient beige box or a really old operating system or browser.  If your computer or device is at all modern – not more than a few years old – you should be fine.  If you frequently have issues with browsing websites everyday, then you might be in need of an upgrade.  Just as a matter of good practice you should always update your operating system and browsers to the newest versions possible. Another good rule of thumb is – if the manufacturer no longer supports it, quit using it.  Your Microsoft browser might be older than you think, for instance, especially if you’re using versions of Internet Explorer that are older than IE 11.  You can search the website for the manufacturer of your device or browser if you need more information – sorry that I can’t offer that kind of technical assistance. I use Mac computers and iOS devices (like iPhone and iPad).  Just about everything we’ll talk about in this course uses online tools, so they function the same no matter what device or computer you’re on because you access them from your browser.  From time to time I might mention a specific piece of software I use or recommend.  I’ll always try and remind you that I’m on a Mac or iOS device when I do that, but just make a mental note that if you’re on a computer that isn’t a Mac or a device that isn’t made by Apple, your circumstances will be different.

Can you help me with my weird computer problems?

If you’re having any trouble with videos playing, sound, or anything else that feels like a weird techno-glitch, try refreshing your browser window.  Occasionally you might log out and log back in if videos aren’t behaving like you expect.  These things don’t happen often, but when they do they’re usually fixed with a quick refresh.  If you have other issues with the content of courses, let me know and I’ll try to help you.  I’m sorry that I can’t help you troubleshoot why video is playing slowly on your site or why your speakers are crackling or why you’re having trouble downloading pdfs.  My assistance will be limited to what I can control and influence, which is just the content of the courses.


Is it safe for me to buy from your site?
Absolutely.  This site uses a powerful, modern secure socket layer to transmit important data like credit card information.  Payments are powered by gateway provider Stripe, and industry leader in e-commerce.  I don’t store any credit card information, I don’t see your credit card number. Here’s what Stripe has to say:

Stripe forces HTTPS for all services, including our public website. We regularly audit the details of our implementation: the certificates we serve, the certificate authorities we use, and the ciphers we support. We use HSTS to ensure browsers interact with Stripe only over HTTPS. Stripe is also on the HSTS preloaded lists for both Chrome and Firefox. … All card numbers are encrypted on disk with AES-256. Decryption keys are stored on separate machines. None of Stripe’s internal servers and daemons are able to obtain plaintext card numbers; instead, they can just request that cards be sent to a service provider on a static whitelist. Stripe’s infrastructure for storing, decrypting, and transmitting card numbers runs in separate hosting infrastructure, and doesn’t share any credentials with Stripe’s primary services (API, website, etc.).

Do you sell my data, track my behavior, or other sketchy stuff?
Hell no.  I hate that stuff.  I’m committed to transparency with you.

  • When you buy a course, your registration credentials are stored in a secure database.  I can’t see your password or do anything to it.  Storing the credentials is what allows you to come back and access the courses you’ve purchased.  As stated above, I don’t store or have any access to your financial data.
  • When you buy a course, I store your email on a mailing list so I can reach out to you once in awhile about course updates, new courses, other stuff you might care about.  You are welcome to unsubscribe to anything at any time.
  • I’ll never spam you, sell your email address, or sell any other data about you.  I’m committed to a better internet, and that’s not how it’s done.

Can I share my login with all my friends and co-workers so they can take the course too?
Well, that would kind of suck.  There’s no technical limitation to this possibility, however.  I’d rather develop a unique relationship with your friends and co-workers.  I often have exclusive discounts and special pricing events for subscribers to my newsletter and past course customers, so I hope you’ll encourage them to sign up or contact me directly if they’d like to talk more about the courses.

Do you have any volume pricing? I'd like to share this with my whole team.
Absolutely.  Contact me and let’s talk about what you need and how I can help.

Still curious?  Let’s talk about it.

Contact me with any questions and I’ll do my best to help.  These messages go directly into my personal email account and I’ll get back to you very soon.