A (Visual Identity) (a)Political Debate

A (Visual Identity) (a)Political Debate

Logos are hard. A great logo, especially in the modern digital age, has to accomplish a lot. It has to be evocative, interesting, and visually meaningful. Technically, it has to look great on a huge billboard or in the tiny footer of a document. It has to translate as...

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What is Your Marketing Identity?

What is Your Marketing Identity?

Seth Godin says marketing is just telling a story to people who are inclined to believe it. Marketing identity is self awareness about what makes you and your business interesting, meaningful, or unique. Knowing your marketing identity is crucial to knowing your story, and defining what you’re marketing, why, and to whom.

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What is Flash and why should you care?

What is Flash and why should you care?

Flash is a proprietary technology Flash is a technology owned by a Adobe, the same company that owns products you've probably heard of like Photoshop and Illustrator. Flash's history involves being primarily an animation tool, then becoming a powerful development...

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6 Steps to a Better About Page

6 Steps to a Better About Page

Your About page should be working for you. Often small businesses aren’t sure what to do with the About page, or even what its purpose is. As always, when we lack strategy with our content, we waste the opportunity our web visitors are giving us to introduce...

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